Ask, test, and validate your most pressing questions.

Glass is a modern market research company. We’ve created a proprietary all-in-one platform that streamlines online studies so your research is totally flexible and transparent, faster, and more cost-effective.

  • Reach any audience quickly via a marketplace of over 100 million people

  • Full flexibility to get help exactly where you need it, ranging from DIY help to full-service strategic studies

  • Get answers to key questions instantly via the DIY platform or kick off full-service projects in half the time than that of a traditional agency

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 The world’s most innovative companies trust Glass:

The difference is crystal clear.

We built the Glass platform to handle whatever online study you bring to it. It can handle the complex research needs of a full-service research agency and it is built for simplicity so it works for anyone who needs clean, reliable consumer insights. You’ll get useful answers faster with access to flexible tools and millions of real, human respondents.

Idea & Concept Testing

Identify, test, and validate your projects before they go to market. You can test ideas and concepts at the speed of your innovation while maximizing your chances for success.

Price Sensitivity Studies

Run complex pricing studies with powerful templates and question types such as Gabor Granger, Van Westendorp, and Discrete Choice models. Increase profits by optimizing your pricing strategy.

Ad & Message Testing

Understand ad effectiveness, test new messages, and identify the best parts of your creative with visually-focused question types to gather feedback on videos, audio, or images.

Brand Health & Equity Tracking

Get a pulse on your audience’s awareness and perception of your brand. Effortlessly run surveys to understand brand health over time and build trust with your consumers.

Customer Segmentation

Market to your customers more effectively. Use data to divide your customers into segments by demographics or behaviors so you can reach them with the right message at the right time.

Attitude & Usage Studies

Uncover new opportunities with a detailed understanding of a market and its customers. Learn more about market size, customer motivations, category consideration, and more.

Shelf & Package Testing

Rapidly test new package designs and assess standouts in realistic self and e-commerce environments. Optimize planogram layouts with shelf testing surveys to boost sales.

You’ve got an expert researcher on your bench.

If you need to run a survey but don’t have the time or capacity to do so, Glass researchers are ready to help. We can answer questions, offer high-level guidance, execute part of your survey, or plan and run the whole project from start to finish. No matter how you choose to partner with us, you’ll get the right level of knowledge, expertise, and support to get you to actionable insights.

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